EdTech + Strategy

Advocating for increasing equality in Education through technology.

Headquartered in Singapore with a satellite office in Brussels, samvēta represents VCs, educators, business and government organizations globally. Our firm specializes in providing professional services in the field of educational technology for the K-16 and HE sector.

How we help

samvēta combines primary research with advanced analytics and strategy consulting to help institutions and companies strengthen their presence in the digital arena. We likewise work with investors and entrepreneurs to identify investment opportunities and ways to maximize their returns.

Institutions and companies engage us to:

  • Fine-tune existing digital capabilities. This includes assessing your organization’s digital health in light of the latest edtech innovations and solutions at each stage of the student life cycle. We can also put together a playbook for closing any asset or capability gaps.

  • Uncover new opportunities. We can work with you to identify technology investments that can yield new revenue streams, additional market share, an improved student experience and/or better student outcomes.

  • Set change in motion. We help you evaluate existing and potential competitive differentiators and then prioritize opportunities for the use of technology according to best practices in each education subsegment. We also can assess barriers to edtech adoption and ways to overcome them.

  • Draw linkages between technology and outcomes. We can set up mechanisms that educators can use to gauge the value of an edtech application. Importantly, this includes working out how much influence the application is having on both the teaching and learning experiences.

Investors and entrepreneurs engage the practice to:

  • Spot new ventures. We help you size up geographies, subsegments and other markets in the education landscape that are ripe for edtech disruption. On the flip side, we can also create a framework for evaluating an edtech investment opportunity in light of key factors, ratios and performance statistics.

  • Develop and test new offerings. We can generate product or service ideas for meeting unmet needs, along with the business case for developing each one. We help you determine not just new formats but pricing as well. Beyond that, we can lay out a process to bring ideas to fruition.

  • Identify and target priority customer segments. This includes influencers, decision-makers and consumers. We can help you define value propositions tailored to the needs of each segment, as well as ways to optimize the economics — from the perspectives of both provider and customer.

  • Create go-to-market strategies. This involves both product launch plans to get your offering to customers and marketing plans that get your message in front of the audiences you need to reach. The goal is to direct your resources efficiently in stimulating sales and market positioning.


“Education is the most powerful weapon which you can use to change the world”

– Nelson Mandela